Two companies based in San Francisco have announced they have merged into HUSHConcerts – the implication being that “silent discos” are shifting from a niche market to a national trend.

SunsetSF, which has promoted events in the Bay Area for 18 years, launched company Silent Frisco in 2006. Since then, Silent Frisco, cofounded by Robbie Kowal and John Miles, has grown from hosting Bay Area silent concerts to producing a multitude of events across the country. The reader can be forgiven for not being familiar with the oxymoron “silent concerts.”

There is some debate as to how it began but most likely overseas with the producers of Bonnaroo – AC Entertainment and Superfly Presents – bringing it to a festival tent about a decade ago. At silent discos, a DJ will broadcast music to the audience via headsets so EDM parties can last until the wee hours of the morning.

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